In the rough and tumble Big 12, Missouri is always looking for an edge to impress recruits.
The Tigers thought they had found one with a mammoth 614-page football media guide - unofficially, the largest in the nation - that is mailed to prospective student athletes. But now the NCAA is taking it away with an edict that colleges trim their media guides to a maximum of 208 pages for next school year.
The new rule has sports information directors across the country scrambling to decide what will make the cut when a hundred or more pages in some current guides must be scrapped. And many of them aren't happy.
"Our football coaching staff believes putting together a first-class book helps sell the program,'' said Chad Moller, Missouri's director of media relations for athletics. "Now we will have to find other creative ways to make our book stand out from the crowd.''
Schools such as Nebraska and Georgia are faced with the prospect of cutting their football guides in half before the start of next season. Publications go to print this summer.
Men's basketball guides are the only other publication likely to be widely affected by the new rules, which were adopted last month.
Supporters of the NCAA rule say restricting the size of the guides will save universities money. It reduces the pressure for lower-income programs to keep up with college athletics' big spenders by producing glitzy guides.
"It's about leveling the playing field,'' NCAA spokeswoman Jennifer Kearns said.
The proposal also affects recruiting because the guides often are sent to prospective student athletes.
"From a recruiting standpoint, it's more impressive to drop a 20-pound book on the coffee table than a 6-ounce book,'' said Mike Nemeth, a Mississippi State associate athletic director. "This will put everybody in the same ballpark.''
The Bulldogs produced a 296-page football media guide last year, at least in part to prevent being dwarfed by larger volumes published by Florida, Tennessee and other Southeastern Conference rivals. Many schools devote space in their media guides to alumni in the pros and draft pick histories, although it's not clear how much weight - if any - the books have with recruits.
"It's probably way down the list,'' Nemeth said.
Mississippi State expects to save a few thousand dollars on printing costs with the smaller guides, money the department gladly will spend on other projects, Nemeth said.
But the overall cost savings aren't much for a major program. Michigan State, for example, spent about $60,225 last year designing and printing its 300-page football media guide. A 208-page guide would cost about $18,000 less. The Spartans' overall athletics budget is about $55 million.
Smaller guides could result in shorter player profiles, abridged records sections or more selective lists of letter winners - a slap to team members, Michigan State associate athletic director John Lewandowski said.
"It's their keepsake, the record of their careers,'' he said.
The NCAA will allow schools to distribute some extra information to media through the Internet or material printed in black-and-white format. But documenting records and milestones in such a way could eliminate some of the cost savings realized through smaller media guides.
The Michigan State guide, like many others, lists letter winners from football teams throughout school history. Each season is listed, with game-by-game results dating back to 1896.
The guide details every series the Spartans have played, from the 1904-08 matchups with the Michigan School for the Deaf to the century-old rivalry with the Michigan Wolverines.
And the book provides history, including the tale of how a Lansing sports writer upset with the school's new nickname, "The Michigan Staters,'' started using Spartans instead in 1926. The moniker, another finalist from a contest to nickname the school, caught on.
Michigan's guide documents its string of home games attended by more than 100,000 fans - a streak that began in 1975. In all, five pages are devoted exclusively to facts and highlights about Michigan Stadium.
There's also folklore, such as how the school fight song came to be. A Michigan fan was inspired to write the song after the school's first conference championship was clinched with a road win over Chicago in 1898.
Dissatisfied with how Michigan fans celebrated in the streets of Chicago, the young man decided the school needed a better celebratory anthem. He wrote "The Victors'' over the next few days.
"Every school has it own traditions and the things that make it special,'' Lewandowski said. "Why try to limit that? Let's not make college sports a cookie cutter like pro sports.''
Southern California's defending national co-champions left no doubt as to whom the college football champion was in 2004. The 12-0 Trojans led both major polls throughout the regular season, then trounced unbeaten No. 2 Oklahoma 55-19 in the FedEx Orange Bowl on Jan. 4 for their 13th victory. Michigan Wolverines Football Tickets can be found above. And there really good seats. Junior quarterback Matt Leinart, winner of both the Heisman Trophy and the Walter Camp Award, passed for 332 yards and an Orange Bowl record five touchdowns as USC won its 22nd consecutive game and confirmed its 10th national title.
don't forget to go see Michigan Wolverines Football.
Auburn fans were disappointed that the Tigers (12-0 in regular season), winner of the SEC and victor over Virginia Tech 16-13 in the Nokia Sugar Bowl, had to settle for a final No. 3 ranking behind USC and Oklahoma. Utah fans, however, were delighted to see their Utes (11-0 in regular season) not only make it to a BCS bowl but clobber Pittsburgh 35-7 in the Fiesta Bowl. The Mountain West champions finished with a No. 5 national ranking.
The nation's other major unbeaten team, Western Athletic Conference champion Boise State (11-0), fell to Louisville (10-1 in regular season) 44-40 in the highest-scoring Liberty Bowl game ever. The Cardinals, in their last year in Conference USA before heading to the Big East, had led the nation with a 49.8 scoring average, while Boise State had averaged 49.7.
Utah and Auburn shared the national Coach of the Year awards, Urban Meyer of Utah winning the Football Writers award and Tommy Tuberville of Auburn taking the Football Coaches award.
Oklahoma may have finished with a disappointing loss in the Orange Bowl, but quarterback Jason White, the 2003 Heisman Trophy winner, won the 2004 Maxwell Award as well as the Davey O'Brien and Johnny Unitas quarterback awards.
The Outland Trophy went to another Oklahoma player, offensive tackle Jamaal Brown, while defensive end David Pollack of Georgia won the Vince Lombardi/Rotary Award along with the Chuck Bednarik Award.
Other notable 2004 season events included: